Why Project-NED is the Strategic Partner Asian Companies Need for U.S. Market Expansion

Asian companies are making waves globally, but gaining a foothold in the U.S. market remains a formidable challenge. For instance, a South China Morning Post article highlights that Chinese companies expanding in the U.S. face significant challenges, including a negative perception of ties to Beijing. But this is one among the multiple hurdles they face. From navigating complex regulations to managing investor expectations, the path to success is fraught with obstacles. 

Project-NED was created precisely to address these challenges. It offers a comprehensive support system that enables high-growth Asian companies to thrive in U.S. public markets. It is the expansion partner that Asian companies need to be recognized in the US and grow internationally.

Key takeaways

• Asian companies face significant challenges when expanding into the U.S. market, including regulatory complexities, cultural differences, and negative perceptions.

• Project-NED is a strategic partner that helps high-growth Asian companies navigate these challenges and thrive in U.S. public markets.

• Local partnerships are crucial for Asian companies entering the U.S. market 

• Project-NED offers AI-driven strategies, comprehensive support from pre-IPO to post-IPO stages, and expertise in navigating U.S. regulatory requirements.

• Project-NED brings together investors, founders, and experts, creating a supportive environment for Asian companies to achieve successful U.S. market entry and potential public listings.

Understanding the US market

The U.S. market is one of the most competitive and regulated in the world. It has become a prime target for many Asian companies seeking expansion. The US has the largest two exchanges by market cap (NYSE $28T and NASDAQ $26T) and by market depth, providing unmatched liquidity for companies seeking capital for growth or exit. Additionally, with a GDP of $24 trillion, the US remains central to the business world, offering opportunities for sales expansion as well as strategic partnership for entities around the world.  

The international and U.S. markets are now conducive to Asian companies' expansion. Additionally, the advancements in e-commerce, logistic issues, digital payment systems, etc., have made global expansion a lucrative choice for Asian entities. 

However, it is easier said than done.

For Asian companies, the hurdles of going global are insurmountable: understanding regulatory requirements, structuring financials to meet U.S. standards, and gaining investor confidence are just a few. Therefore, it becomes essential for them to partner with a strategic advisor who will guide them in every step of global expansion. They need a concrete execution plan to help them gain a foothold in the U.S. and international markets and sustain the momentum of their expansion.

Before Asian companies consider listing in the U.S., they must clarify their reasons for doing so and develop a U.S. market business plan. The U.S. Securities and Exchange Commission (SEC) and stock exchanges like NASDAQ and NYSE require a solid justification for going public and full disclosure of relevant information to potential investors. Companies must have a clear strategy for expanding operations, customer base, or partnerships in the U.S. or utilizing their existing advantages. They also need to consider which type of listing best suits their goals. Options include a traditional initial public offering (IPO), a special purpose acquisition company (SPAC), a Reverse Takeover (RTO), or a direct listing, each with its pros and cons based on the company’s size, industry, development stage, and market conditions. 

For these purposes, they need a local partner who understands the ins and outs of global expansion.

Local partners: An ally for building strong local partnerships

From an Asian perspective, partnering with a local entity when expanding internationally offers profound advantages beyond mere market entry. A local partner serves as a cultural bridge, providing invaluable insights into the nuances of the target market that might otherwise remain hidden from an Asian company. For instance, startups from the Asia-Pacific region may have developed adaptability to diverse cultural contexts, having been exposed to a complex multicultural environment. However, the specific nuances of the U.S. market can still pose challenges. By partnering with organizations like Project-NED, these startups can gain crucial insights into the U.S. cultural environment. This deep cultural understanding, combined with their inherent adaptability, allows for more effective communication with consumers and businesses, enabling the startups to tailor their approach to resonate with the local audience authentically.

Moreover, a local partner brings an established network of relationships and connections that would take years for an Asian company to build. These relationships can open doors to key decision-makers, facilitate smoother negotiations with suppliers and distributors, and provide access to local talent pools. In many international markets, particularly in the West, business is often conducted through personal relationships and trust, which a local partner has already cultivated over time.

Furthermore, a local partner can provide valuable market intelligence beyond what can be gleaned from reports or data analysis. They have a finger on the pulse of local consumer trends, competitive dynamics, and emerging opportunities. This real-time, on-the-ground insight allows Asian companies to make more informed strategic decisions and adapt quickly to market changes.

Perhaps most importantly, a local partner lends credibility and legitimacy to an Asian company's presence in a new market. In many international contexts, there may be skepticism or wariness towards foreign, particularly Asian, businesses. A respected local partner can help alleviate these concerns, vouching for the Asian company's reliability and commitment to the local market. This association can significantly accelerate building trust with customers, suppliers, and regulatory bodies.

Essentially, a local partner transforms an Asian company from an outsider to an insider in the international market. They provide contextual intelligence, relational capital, and operational support that allows Asian companies to operate efficiently and with cultural fluency and market understanding, which can be the difference between success and failure in global expansion efforts.

And that local partner for you is Project-NED.

The Role of Project-NED

Project-NED focuses on helping high-growth Asian startups expand into the U.S. market and achieve successful exits. Project-NED’s integrated approach tackles all your expansion concerns head-on, providing the strategic guidance and operational support necessary for a successful market entry.

Why partner with Project-NED?

Unlike traditional consulting firms, Project-NED combines advanced AI-driven strategies with a deep understanding of Asian and U.S. markets. Our team of experts includes seasoned professionals with extensive experience in finance, growth strategy, and U.S. public listings. 

We connect promising Asian startups and companies with the right opportunities in the American financial ecosystem. For this purpose, we leverage advanced AI technologies and a strong community network to provide comprehensive, full-fledged support, ranging from market analysis to exit strategies. We utilize a unique Four-step approach to help Asian companies unlock their full global potential and connect with ripe U.S. capital markets.

We don’t just advise—we partner with you at every step to achieve your goals.

Our Key Differentiators:

• Strategic Insight: Our market insights and AI-driven analytics help you identify opportunities and mitigate risks.

  
  

• Comprehensive Support: We provide end-to-end services tailored to your needs, from pre-IPO readiness to post-IPO support.

  
  

• Proven Track Record: With a history of successful partnerships, Project-NED is uniquely positioned to help Asian companies unlock their potential in the U.S.

  
  

• Execution with financial acumen: We leverage our financial expertise to speed up your journey to liquidity through an IPO, spin-off, or strategic dual-track approach. Our team ensures that your board and audit committee meet regulatory requirements and helps prepare financial documents, like S-1 or F-1 filings, in line with U.S. GAAP or IFRS standards.

The Project-NED Ecosystem

We believe that success is built on collaboration. Our ecosystem brings together investors, founders, and experts, creating a supportive environment where high-growth companies can flourish. With our SPV model, we provide targeted capital deployment and strategic partnerships, helping companies accelerate growth and achieve their U.S. market aspirations. We guide companies through every step of the IPO process on major exchanges like NASDAQ and NYSE. Our team of experts manages everything from initial assessments to post-IPO support. If a company doesn't initially meet listing requirements, we help them make necessary adjustments, such as through mergers or capital raising, to prepare for a successful public listing. 

The regulatory environment in foreign markets can be complex and daunting for Asian companies. A partner like Project-NED can guide you through this maze, helping you navigate bureaucratic processes, understand compliance requirements, and mitigate legal risks. This expertise saves time and resources and helps you avoid costly mistakes that could damage your company's reputation or hinder your operations.

Ready to Make Your Move?

With Project-NED, you’re not just gaining a partner but a dedicated ally who understands your unique challenges. 

Ready to elevate your business? Contact us, and let’s kick off your U.S. market entry plans today!

Frequently Asked Questions

1. Why do companies expand to the US?

Companies expand to the US to access its large consumer market, benefit from robust capital markets, a business-friendly environment, and enhance their global brand recognition.

2. How to expand business into the USA? 

To expand business into the USA, companies can partner with Project NED, which provides strategic guidance, operational support, and AI-driven analytics to help Asian companies successfully enter and thrive in the U.S. market.

3. Why enter the US market?

Companies enter the US market to gain access to the world's largest economy, benefit from a skilled workforce, utilize strong infrastructure, and take advantage of diverse funding opportunities.

4. Why set up a company in the US?

Setting up a company in the US allows businesses to establish a local presence, comply with regulations, build credibility with American customers and partners, and potentially access tax incentives.

5. What does Project-NED do?

Project NED helps high-growth Asian startups expand into the U.S. market by providing comprehensive support from pre-IPO to post-IPO stages, connecting them with U.S. capital markets, and offering AI-driven strategies for successful market entry and growth.